Modern Art Direction

ISSUE 005 The industry is hectic, but the craft remains steady yall. This week we’re looking at how brand marks can act as a storytelling lens, why a rare phenomenon is the perfect metaphor for the Olympics, and why the most captivating ads are actually the ones that leave the mistakes in. But first, let's touch on something a bit difficult for me to grapple with... The Artist vs. The Individual Ye’s recent sold-out return to SoFi Stadium was a visual masterclass. The stage design featured a...

Hey team! One of the most common questions I get is "how do I learn art direction?" It's a tough one. Because unlike learning a software or a specific skill, art direction is more like learning a language. Actually, it's like learning several languages at once. And although I personally attended a fairly affordable undergrad program that taught me how to think like an art director, I didn’t actually take any design classes. I had to learn the craft entirely on my own. So today, I want to...

Hey team! It’s February. Which usually feels like the point where the year starts to move from intention to execution. Things still feel open, but it’s also the moment where it makes sense to buckle down.. One of the easiest ways to do that is by feeding yourself better visual inputs. But don’t just mindlessly scroll through “inspo”. Think of these inputs like ingredients. You’re the visual chef out searching and shopping for something you can actually cook with. You need to save & catalog...